A colleague just sent me this article from Marketing Vox which talks about needing a mobile-friendly site. What caught my attention was this:
DudaMobile in February reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.
I know that when I search for a business on my smartphone I’m looking to get in touch with them immediately. I want their phone number, hours of operation or address without a bunch of clicking around. Easily done! I added a block with contact information on my bpEnigma responsive template. When viewed on a computer or tablet you will see this:
But on a smartphone you will see the contact information right below the navigation (it could easily be above):
I strong suggest you add this to your own responsive websites – especially if you are brick and mortar. Make it easy for people to find you!
Note: My template bpEnigma can be found here. There is a link to a demo on that page. To see the responsive nature of the template just make your browser as narrow as possible.