Every site I work on has social media buttons and until now I never have stopped to analyze their use.
Share vs. Likes
One reason not to put a “like” button on your posts is that users tend to click those instead of sharing the article to their timeline. The number in the “like” box will increase, but the user isn’t sharing your content with their associates. Most of the big sites I’ve looked at include a “share” button and have ditched the “like” button altogether.
Some of the research I’ve read suggest people don’t use share buttons on articles. I use the share button for Facebook, but not for Twitter. I want my own flexibility for commenting and the way twitter buttons set up the tweet irritates me. The share button for Facebook makes sharing easier – it is usually formatted correctly and ready for my comment.
If you garner less than 1,000 “likes” per post, why would you want that advertised on your articles?
How Users Act
If I go to a web page from a social media link, I’m far more likely to re-share the original link then to add a new one.
Facebook and Twitter Spy on Your Users
Um, definitely a “dislike”.
Have Your Say
I’m definitely interested in what you have to say about this issue. Do you use like or share buttons? For which social networks? Do they work for you?