My Facebook friends are laughing over this little trick: go to loser.com and see where it takes you. If you’re not a Kanye fan you’ll find it funny, but how does that work? Wikipedia didn’t set this up, so why does loser.com go to Wikipedia?
It all lies with the domain name and its owner.
A domain name is just an address for a spot on the internet. When you buy a domain name it will likely be directed to a holding page created by the company from whom you bought the domain. If I buy a domain at Domains Priced Right, the domain name will point to a default page at Domains Priced Right.
Normally you would buy a hosting plan from a company like HostGator or GoDaddy and then point your domain to your hosting plan, where the files for your website are. But you don’t have to!
There are other options for your domain besides pointing it at your own website. You can do what the owner of loser.com did and use the domain as a joke. You can point your domain to your WordPress.com, Blogger or Tumblr account. At the time of this post my own name domain dianeensey.com, is directed to an About.me page.
Domain names can also be redirected to a section of your own website. For example I could buy the domain name Beyond-PaperSupport.com and point it to a section of my site all about support issues.
You don’t even have to point a domain name to a website at all. My family has a domain that we use strictly for email. I’ve set up a Google Apps account and we all have emails with the same domain: firstname.lastname@example.org, email@example.com, etc. We don’t have a website set up at all!
I won’t go into the details of how to redirect your domain – it can be a little confusing and each company and service you use will have a different method. You will want to check with the the service you want to redirect to for instructions on how to do it.
But in the meantime, take a look at the domains you own, think about domains you want to own and how you want to use them.