Time for a rant about websites that use cute or unusual page naming conventions. You know the ones – instead of “Contact” or “Contact Us” they say “Start a Conversation”, ”How Can We Help” or some other verbiage which makes me stop and think.
This is a bad thing. Unless I have a very good reason, I won’t stop and think. Instead of trying to decipher what you mean I’ve already moved on to your competitor who has a clearly labelled Support page instead of your cutesy “Let’s Figure This Out”.
These are the page I expect to easily find on a website:
At the very minimum, if you have these pages, don’t conceal them with silly names. Don’t make me work. Make me a client.
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