Give Your Pages an Obvious Name

Time for a rant about websites that use cute or unusual page naming conventions.  You know the ones – instead of “Contact” or “Contact Us” they say “Start a Conversation”,  ”How Can We Help” or some other verbiage which makes me stop and think.

This is a bad thing.  Unless I have a very good reason, I won’t stop and think.  Instead of trying to decipher what you mean I’ve already moved on to your competitor who has a clearly labelled Support page instead of your cutesy “Let’s Figure This Out”.

These are the page I expect to easily find on a website:

  • Contact
  • Support
  • About

At the very minimum, if you have these pages, don’t conceal them with silly names.  Don’t make me work.  Make me a client.

 


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