- Characters such as &, %, $, and @ in URLs make it more difficult for search engine to crawl.
- Use dashes not underscores in URLs. With dashes Google sees separate words when looking for keywords. With underscores Google runs the words together.
- Your total URL length should be between 32 and 50 characters (the whole URL)
- Having keyword in your URL is a “declining factor in rankings”. It doesn’t hurt, but doesn’t necessarily help either.
- The number of subfolders in a URL is not a factor in search engine ranking. However it may affect #3 above.
featured image by Chris Dlugosz via Flickr. CC 2.0