The Ideal Length for Online Posting

The ideal length for blog articles surprised me – 1,600 words?  Seems a little long for every day posts.  From the article:

What makes this length optimal? At this length, you can expect readers to spend the maximum amount of time reading your content. Total time on page is highest at the 1,600-word length than any other length.

From the infographic (not included here) and the article it looks like they compared time on page and number of social media shares against length of post and discovered that 1,600 words resulted in the optimal number of words for shares.  Huh.  I’m going to have to look at that in my own data.

Please include attribution to http://blog.bufferapp.com with this graphic.

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