Identify Your Target Audience

Whether you have a website or are blogging, you need to know who is going to be interested in what you are offering.  Corporations often hire consultants who build virtual customers, complete with a life story, profession, income level, family status and clothing preferences.  They give each virtual customer a name and marketing is then targeted towards that particular customer.

You can do the same thing.  Build 2-3 virtual visitors to your site.  For example, here is a person I built for my business site:

Karen is a 40 year old graphic designer who is often asked by her clients to build a complete website.  She would rather work with a dedicated professional to do the work and just handle the design and project management herself.  She works out of a home office, has 2 school age children and is married.  She worked in the corporate world for about a decade before deciding to start her own business and has been in operation for 5 years.    She’s not interested in learning how to do all of the cutting edge things, but wants an overview of what is available so she can take it into consideration when designing a site and pitching a project.

With 2-3 of these kinds of virtual or ideal customers I can target the content of my website directly towards attracting all those Karens out there.  This is especially useful in blogging; keeping a particular person in mind as you write will help give your posts personality and make them easier to write.

Feel free to share your virtual reader in the comments.

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